| 
MediaSign® Brand – Anti-Counterfeiting
for Packages, Labels, Tickets, Checks and other valuable Documents
Counterfeit products have flooded the global marketplace, resulting
in millions of dollars in lost revenue for pharmaceutical, electronics,
and apparel manufacturers, as well as retailers and distributors.
Counterfeit prescription and over-the-counter medications have become
a serious problem worldwide and are a dangerous hazard for consumers,
along with fake alcoholic beverages being discovered in several
countries. MediaSec Technologies has developed new technologies
that allow brand owners to discern fake/counterfeit packaging and
labels from copyrighted originals. Utilizing Copy Detection Pattern
(CDP) technology, a unique pattern is incorporated within any blank
space on the package, or can be hidden within an existing image
such as a barcode or logo. Printing and scanning always degrade
the quality of an image. While this degradation is unnoticeable
to the naked eye, it can be detected by a regular scanner.
MediaSec’s software provides additional features that allow
content owners to track and trace products as they move through
the distribution chain, in order to reliably determine where diversion
has occurred. Information such as date, product batch number, distribution
center, intended point-of-sale location, etc. can be covertly embedded
within product packaging and labels by using digital watermarking
techniques, alerting the brand owner as to where and when piracy
is occurring. A simple scanning process quickly reads the embedded
information.
 |
|
|
 |
|
Brand Protection
as PDF (291 KB)
|
Check Fraud Prevention®
Check fraud is a serious challenge facing banks and all types
of businesses today. A significant amount of check fraud is due
to counterfeiting through desktop publishing and copying - to create
or duplicate an actual financial document- as well as chemical alteration.
Attempted check fraud at the nation's banks surpassed $4.3 billion
in 2001, doubling for the second time in four years, according to
the latest American Bankers Association Deposit Account Fraud Survey
Report. In 2002, seventy-two percent of all banks suffered from
check fraud, up from 69 percent in 1999. Actual gross losses amounted
to $700 million.
MediaSec has created patented solutions to authenticate
computer-generated and hand-generated checks at the time the check
is presented to the bank. MediaSec’s software is used in conjunction
with readily available scanners, and checks are authenticated within
seconds. Copy prevention technology reliably detects checks that
have been copied.
Solution for Computer-Generated Checks
The payee name and dollar amount from a check are embedded into a
Secure Encoding Pattern (SEP) such as a data matrix, visible seal,
or barcode, which is then printed on the check. This takes place at
the same time the payee name and amount are printed on the check.
The payee name and dollar amount are compared to the information
extracted from the SEP by utilizing MediaSec's CrossVerifier technology.
If identical, the check is authenticated. In the event of a non-match,
the software is able to detect exactly what has been altered or modified,
(the payee name, dollar amount, bank account number, etc.)
which triggers further investigation.
Solution for Hand-Written Checks
MediaSec's fraud detection solution for hand-written checks utilizes a
technology called Manipulation Detection Pattern (MDP). An MDP can be
pre-printed on check stock in the payee and amount fields. The MDP feature
is highly sensitive to any alterations, is machine-readable, and distinguishes
between the original script and any changes made to it. To verify a check,
a scanning process is used to capture an image of the MDP. MediaSec's software
analyzes the quality of the MDP protected fields and highlights any alterations
made to the original text.
Copy Detection for Checks
Fraudulent duplication (photocopying or scanning/printing) of checks can be
drastically reduced through the use of a secure pattern called a
Copy Detection Pattern (CDP), which is printed on check stock. The CDP is a
complex image that is incorporated in the design of the check.
The verification process measures even the slightest amount of degradation
occurring during the copying process. This measured degradation reliably
distinguishes copies from originals.
|
